Another step change

<p>There are moments in AI where things change fast. You notice it because you use the tools all day, every day. You know how they work. You know how they feel. So when something shifts, you feel it immediately.</p><p>Sonnet 3.5 was that kind of moment for me. A light bulb: oh my gosh, these models are really getting better. Opus raised the bar again. And now Fable is out, and it's proof the curve isn't flattening. What Fable can do is genuinely exciting. We're building products in a way that has never been done before.</p><p>Here's the part that still surprises me. I'm not a coder. I'm not an expert. I have product instincts and I can problem solve, but nobody would mistake me for a technical founder. And yet we've built something truly useful, for our own brand and for others, that we're charging hundreds of dollars a month for today. Very soon it will be thousands.</p><p><strong>Using the models the right way</strong></p><p>What excites me most is that we're using these models in a way no one else in our industry is. Not as a gimmick bolted onto a product, but for the benefit of our users: guiding them, showing them how a model is supposed to be used. We're building it into our network, purpose-built for exactly what we're trying to do.</p><p><strong>The moat</strong></p><p>The moat is the data brands are putting into Rendezvu. Athlete data, click data, funnel data, opportunities, brand assets, all of it. Brands are sinking time and effort into the platform, and that investment compounds. We get 1% better every day, and Fable is accelerating that compounding.</p><p>We're able to build backend systems better than I've ever seen any model produce. These times are exciting. All I want to do is work, because I know how much value we're going to create for our industry, and Rendezvu will be a leader in it. It gets me out of bed every morning. I hate closing my eyes at night because I can't keep working on this.</p><p>Cheers to the future. It's day one.</p>